Panama City Beach is a resort town in Bay County, Florida, United States, on the Gulf of Mexico coast. It had a population of 12,018 in 2010. The city is often referred to under the umbrella term of "Panama City". Panama City Beach's slogan is "The World's Most Beautiful Beaches" due to the unique, sugar-white sandy beaches of northwest Florida. Panama City Beach is a popular vacation destination, especially among people in the Southern United States.