Ibi is a town located in the comarca of Alcoià, in the province of Alicante, Spain. As of 2009, Ibi has a total population of c. 24,000 inhabitants. The town, which is located 37 km from the city of Alicante, is surrounded by mountains and gorges. The economy of Ibi is chiefly based on the toy industry, the most important of this kind in Spain. As a result, many other related industries have also emerged in the last years: plastic, metal, machinery and others.