Stratford-upon-Avon is a market town and civil parish in Warwickshire, England, on the River Avon, 101 miles north west of London, 22 miles south east of Birmingham, and 8 miles south west of Warwick. The estimated population in 2007 was 25,505, increasing to 27,445 at the 2011 Census. Stratford was originally inhabited by Anglo-Saxons and remained a village before lord of the manor, John of Coutances, set out plans to develop it into a town in 1196.