Niseko is a town located in Shiribeshi Subprefecture, Hokkaido, Japan. Niseko as a resort area refers to the Niseko area, or the Niseko tourism zone, which consists of the three towns of Kutchan, Niseko, and Rankoshi at the foot of Niseko Annupuri. The name Niseko is derived from the Nisekoanbetsu River, meaning "river toward the cliff" in the Ainu language. The Niseko town's main industries are agriculture and tourism. The resort itself, Niseko United, is part of the Mountain Collective.