Pierson is a town in Volusia County, Florida, United States. The town is part of the Deltona–Daytona Beach–Ormond Beach, Florida Metropolitan Statistical Area. The population was 1,542 as of the 2020 census. Pierson bills itself as the "Fern Capital of the World". The town is heavily reliant on agriculture which mainly consists of fern growing. Its ferns are exported worldwide for use in floral arrangements and other decorations.