Friendly Center is a large, open-air shopping center located in northwestern Greensboro, North Carolina, near the intersection of Wendover Avenue and Friendly Avenue. The shopping center opened in August 1957, and with its inward orientation, Friendly Center could be classified as an outdoor lifestyle center. Its anchor tenants include Belk, Macy's, and Sears. Other tenants include Barnes & Noble, Old Navy, The Grande Theatre a 16-screen multiplex cinema operated by Regal Cinemas.