Maggie Valley is a town in Haywood County, North Carolina, United States. The population was 1,687 at the 2020 census. A popular tourist destination, it is home to Cataloochee Ski Area and the former Ghost Town in the Sky amusement park. Maggie Valley is part of the Asheville metropolitan area. The community gets its name from Maggie Mae Setzer; her father John "Jack" Sidney Setzer founded the area's first post office and named it after one of his daughters.