Deal is a borough situated on the Jersey Shore within Monmouth County, in the U.S. state of New Jersey. The community was settled by Europeans in the mid-1660s and named after an English carpenter from Deal, Kent. As of the 2020 United States census, the borough's population was 900, an increase of 150 from the 2010 census count of 750, which in turn had reflected a decline of 320 from the 1,070 counted in the 2000 census.