Lagos de Moreno is a city and municipality in the State of Jalisco, Mexico. Lagos is located in the region of Los Altos de Jalisco, within the macroregion of the Bajío, one of the most highly developed areas in Latin America. Lagos de Moreno is occasionally known as the "Athens of Jalisco", owing to the numerous writers and poets who were born there. Lagos de Moreno was founded as Villa Santa Maria de los Lagos on March 31, 1563, by Don Hernando Martel, an Andalusian conquistador.