The entrepreneur of Atour accidentally walked into Atour Village during a trip. He was touched by the local nature, freshness and simplicity. Although there is no wealth there, people are honest, trustworthy, kind, and always cherished. Happiness, so the name Atour was founded. Atour Hotels LOGO is composed of a deformed A, which is both a smiling image and symbolizes that Atour Hotel is a comfortable smiling brand. At the same time, it is also a door waiting to be opened, with endless beauty, waiting to discover Atour, a lifestyle brand group that started from accommodation. Starting from accommodation, convey a humanistic, warm and interesting way of life to consumers who pursue quality life, and shape and improve peoples future life with continuous improvement of high-quality products, services and experiences. It is connected to the scenario retail brand Atour Market and has incubated three original lifestyle brands, including αTOUR PLANET, SAVHE, and Z2GOCO. care and travel