The hotel is located on Xisi North Street in Xicheng District, within the core second ring road of Beijing, adjacent to Xisi Station of Metro Line 4 and Pinganli Station of Metro Line 6. The hotel is located near Xidan Financial Street, as well as popular attractions such as the Forbidden City, Tiananmen Square, and Jingshan Park. There are also well-known tertiary hospitals in the surrounding area, such as Peking University First Hospital, Beijing Childrens Hospital, Jishuitan Hospital, Fuwai Hospital, etc. The hotel focuses on nostalgia from the 1970s and 1980s, with elements of nostalgia infused into the design philosophy.