This hotel is a mid-range chain hotel brand strongly promoted by Jinjiang Group. Relying on the groups huge membership system, it has had over 80 million members since its establishment and now has over 100 million members. Lifeng is a combination of lavender elements, fragrance culture, and hotels, advocating a philosophy of more freedom in life, providing consumers with a comfortable and relaxed travel atmosphere, as well as more intimate new friendly services and business travel living experiences.