The hotel is positioned as a high-end business guest, corporate white-collar and middle-class consumer groups, with a high cultural level. The hotel pays more attention to digital supporting facilities and design participation, so as to achieve a humanized service environment. The comfort of the environment itself, as well as the psychological and physiological feelings of the guests, will determine a customers choice, and the environmental language of the hotel is a good communication for guests. The hotel is located in the core business district of CBD, close to the Ministry of Agriculture of China, Beijing Agricultural Exhibition Center, Embassy District, Guomao Business District; Sanlitun Taigoo Li, World Trade Center Tianjie, Gaohecui, Palm Springs, Workers Stadium, Yansha Shopping Center, Sanlitun Village and other trendy gathering places, within walking distance to Tuanjie Lake Park and Chao Yang Park is only a 5-minute walk from Beijing Maternity Hospital. It has a number of bus lines and a 7-minute walk to the subway. The surrounding supermarkets, banks, hospitals, catering and entertainment are all available.