In this kind of shop, the liquor is mainly high-end liquor, and the type is less, usually less sales, generally in the "two sections" period has a certain sales. This kind of smoke Hotel has the trend of blowout in the market at present, such as Tongfeng liquor, Wanquan liquor, Rongshi liquor in Nanjing, and Jeicheng chain hotel in Shanghai. Because of brand development, this store relies on brand survival, mainly retail. With the continuous renewal and change of liquor marketing concept, the traditional circulation mode which completely relies on the cigarette hotel channel has gone forever, replaced by a more advanced, excellent "people-oriented" and group purchase-led post-terminal marketing model.