The competition in the 21st century is cultural competition. Wine is the product of a deep cultural imprint at the beginning. Throughout the ages, there are numerous cultural allusions related to wine. Choose the important ones, such as Cao Cao "boiling wine on the hero," Guan Gong "warm wine cut off Huaxiong," Li Bai "hundred wine poems," Su Shi "wine ask the sky", and so on. Luzhou is China's wine city, and its wine culture resources are unique. However, Luzhou's popularity and reputation do not match its heavy wine culture. A few years ago, when I went out, someone asked me where he was. I answered proudly, "Luzhou". Who would have thought that the other side did not know that China had a Luzhou, and asked, "where is Luzhou?" I said, that's where the old koji produced. People just understood. So I think, in order to make wine culture serve the construction of modern Chinese wine city better, we should strengthen the propaganda of Luzhou wine culture.