Alsager is a town and civil parish in the unitary authority of Cheshire East in Cheshire, England. It is located to the north-west of Stoke-on-Trent and east of Crewe. The town's population was 13,389 at the 2021 census. The civil parish is bordered by the parishes of Betchton to the north, Church Lawton to the north-east and east, Kidsgrove to the south-east, Audley Rural to the south, Barthomley to the south-west, Haslington to the west, and Hassall to the north-west.