Atlanta is a census-designated place and unincorporated community in the U.S. state of Michigan. It is the county seat of Montmorency County. The community had a population of 720 at the 2020 census, down from 827 in 2010. Atlanta has been nicknamed the "Elk Capital of Michigan". Atlanta is home to the annual Sno*Drift rally racing event. The event is currently the first Rally America National Rally Championship event of the season.