Apple Maps Image Collection

Apple collects imagery for the purposes of improving its Maps product and blurring algorithms, and uses blurred imagery to improve other Apple products and services.

Apple is conducting ground surveys with vehicles around the world to collect data to improve Apple Maps and to support the Look Around feature. We may periodically revisit and re-collect data in some of those locations in an effort to maintain a high-quality, up-to-date map. Apple is also conducting surveys with portable systems in select pedestrian areas (for example, certain streets in Toronto that cannot be driven). Some pedestrian surveys use a backpack system to collect data that may be used directly in Apple Maps, such as in the Look Around feature. Other pedestrian surveys use iPads, iPhones or other devices to collect data for map improvement purposes. These pedestrian surveys allow us to improve and update Apple Maps in areas where vehicles simply can’t go while using the same privacy protections as the Apple Maps vehicles.

We are committed to protecting your privacy while conducting these surveys. For example, we will censor faces and license plates on images that are published in Look Around. If you have comments or questions about this process, your privacy rights, or would like to request that a face, license plate, or your own house be censored, please contact us.

In addition to improving Apple Maps and the algorithms that blur faces and license plates in images published in Look Around feature, Apple also will use blurred imagery collected during surveys conducted beginning in March 2025 to develop and improve other Apple products and services. This includes using data to train models powering Apple products and services, including models related to image recognition, creation, and enhancement.

For more details on how Apple Maps protects your privacy click here. For more information on Apple’s processing of personal data please see Apple’s Privacy Policy at https://www.apple.com/ca/legal/privacy/.

Under the following link you will find an even more detailed list of scheduled trips.

Select a Country or Region

Type: Vehicle

Region

Periods

Alberta June 27, 2025 - July 11, 2025
British Columbia July 14, 2025 - September 30, 2025
Manitoba June 07, 2025 - June 19, 2025
New Brunswick July 30, 2025 - August 04, 2025
Nova Scotia July 22, 2025 - August 04, 2025
Ontario June 06, 2025 - August 04, 2025
Prince Edward Island July 22, 2025 - August 04, 2025
Quebec June 06, 2025 - August 05, 2025
Saskatchewan June 20, 2025 - June 24, 2025