The World’s Greatest Soccer Store by Brazilian soccer legend, Pelé. Fans and players can shop more than 100 jerseys from clubs and countries around the world, as well as exclusive footwear from Nike, Adidas, Puma, and New Balance. More than a retail store, Pelé Soccer is the ultimate soccer destination, featuring a customization zone for personalized jerseys and cleats and a big screen and stadium bleachers for fans to watch live soccer games.

LINE FRIENDS is a global character brand featuring stores in trend-leading cities including New York, Tokyo, Shanghai, Hong Kong, Taiwan, Bangkok and Seoul. LINE FRIENDS were created as sticker characters of mobile messenger “LINE”, and became a global beloved brand.

This magical store is one of NYC's most wonderful immersive retail experiences. Find Disney clothing including Princess dresses, superhero capes, toys, games, & stuffed animals. Plus don't miss home decor and other exclusive Disney items.

Hershey's Chocolate World Times Square has all the beloved treats the brand is known for and includes new experiential elements as well. Personalize a chocolate bar wrapper; enjoy made-to-order melty s'mores; choose your own customized Reese's Stuff Your Cup, and complete your experience with a milkshake, hot chocolate, delicious cookies, and more!

Experience the world's favorite chocolate brand in this retail-entertainment venue. Enjoy the ultimate M&M’s experience in this three-story candy store full of colorful chocolate fun. Pick your favorite color or flavor from the world famous candy wall filled with thousands of milk, peanut and specialty M&M’s, meet your favorite character, or print your personal message (or even your face!) on M&M’s at the Personalized Printer in just a few minutes.

Get the best seats in town to watch the theatrical journey of Krispy Kreme’s doughnut making process take place right in front of you. Or, grab a hot and fresh Original Glazed Doughnut at the street-side pickup window, available 24-hours a day. The Times Square location is also home to the exclusive Big Apple Doughnut, filled with a Red Delicious Kreme filling and dipped in a sweet, shiny red shimmer mirror glaze.

IT'SUGAR is a trendy candy store specializing in innovative sweets, fun novelty gifts, and giant candy. A "retailtainer," IT'SUGAR is constantly coming up with new ways to incorporate their sweets into various candy creations. The two-story Times Square store features a jellybean recreation of the New York skyline and a lollipop garden. Candy stations offer hundreds of kinds of candy by the pound, with areas also devoted to retro and international candy, and more.

Find wow-factor portions and classic Southern Italian fare at Carmine’s, the original NYC Family Style Italian Restaurant. Platters of home-style antipasto, pasta, and decadent seafood and meat entrees are meant for sharing, and are sure to be a hit even among picky eaters. Plus, everyone gets a spoon to share over-the-top deserts like tiramisu, cannoli, and Italian cheesecake.

The whole family will love tropical vibes at Havana Central, a restaurant that celebrates Cuban food, music, and culture. Share big portions of classic crowd-pleasers like Cubano Clasico sandwiches, empanadas, and pernil asada, plus try traditional dishes paired with unique recipes that have been passed down for generations.

Classic Hollywood meets historic Times Square at Bacall’s Family Steakhouse, a unique family-style restaurant in the heart of the Theatre District. Try their signature home-cooked dishes with a Jewish and Romanian flair, all meant for sharing among a big group. You can’t go wrong pairing latkes and matzoh ball soup with decadent “for the table” desserts.

Enjoy family-favorites and classic Southern Italian cuisine to share at Tony’s Di Napoli. This bustling Old New York eatery is known for signature homestyle dishes like chicken parm, ravioli Bolognese, and shrimp scampi, each big enough to share among two or three people. We encourage you to come with a big family and a big appetite!

Find great food, great fun, and of course great cheesecake at Junior’s Restaurant. With not one but two locations in the heart of Times Square, this landmark restaurant has a range of menu items sure to please large groups and picky eaters. You can’t go wrong as long as you don’t forget to order dessert – try all the indulgent flavors of New York’s best cheesecake.

In addition to Broadway, take little ones to experience theater made just for them. Check out live performances that are both fun and enriching for the whole family at the New Victory Theater. This Off-Broadway space hosts programming in theater, dance, puppetry, circus, and more for young audiences.

Kids will love this Broadway classic! Based on the Disney movie of the same name, the stage adaptation features spectacular puppetry, bright colors, exciting staging, and the familiar songs of the film. The Lion King is a favorite among kids of all ages, though keep in mind that with a runtime of two and a half hours, it could be a long one for younger children to sit through.

Aladdin is a big, sparkly production based on the Disney film of the same name. Fantastic dance numbers paired with elaborate sets and whimsical costumes will delight audience members of all ages, and kids will love the fast, witty humor of the Genie.

This magical prequel to The Wizard of Oz, Wicked will transport audiences of all ages to the Land of Oz. The staging and costumes are just as fantastical as the songs and dance numbers. Arrive early to the Gershwin Theatre for photo-ops, costume displays, and more. Recommended for ages 8 and up.

Kids who already love the Harry Potter universe will be captivated by this magical performance, which takes place several years after the conclusion of the final novel. The show features amazing set pieces, magical stagecraft, and many callbacks to the book series. Recommended for ages 8 and up.

This concert-musical full of catchy songs and dance numbers will be a hit with tweens and teens. This girl-power musical brings the stories of the ex-wives of Henry VIII to the Broadway stage along with over-the-top costumes and sets. Recommended for ages 10 and up.

Bring the whole family to experience the razzle dazzle of a Broadway show, with live performances that will delight and inspire theater-lovers of all ages. Head to Times Square’s iconic Red Steps that house the beloved TKTS Booth, offering discounted tickets to dozens of Broadway and Off-Broadway shows.