“As a museum lover, I can proudly say that we have one of the finest in Jokkmokk. If you want to get insight into Sámi through time, this is for you. You’ll find everything from cultural history, in the form of stories and various rooms you can travel between, to huge collections of Sámi crafts, silver, knives, and old drums. There are also new exhibitions, with everything from paintings to innovative garments. This is a trip into our world, presented in the best way: from a Sámi perspective!”

“Here you will find the very finest raw materials when it comes to Sámi food! The reindeer herders themselves decided to start a slaughterhouse and shop in order to have as few intermediaries as possible. You won’t find [these products] anywhere else. The meat you can buy here comes from the area’s own reindeer, and both fish and berries are from the area. You can buy Sámi delicacies, such as suovas, reindeer tongue, skav, and char.”

“This lovely shop has everything from really fantastic Sámi-inspired sweaters, caps, and training jackets, to woolen shawls, handicraft tools and interior design. It’s a place for the experienced [craftsperson] as well as the tourist who wants to be able to find something stylish and fun.”

“A little outside Jokkmokk, toward Kvikkjokkshållet, you will find the town of Årrenjarka. You can stay a few nights, enjoy home-cooked food, take a trip by canoe, hike, or swim in the lake. It is relatively close to get here from Jokkmokk, but you end up right in paradise and can go on several different lovely day trips. If it’s snow season, it’s optimal for skiing!”

“Imagine Årrenjarka, but now we liven it up. Saltoluokta Fjällstation is located next to the World Heritage [site] Laponia and the vast national parks Stora Sjöfallet/Stuor Muorkke and Sarek. [You can] drive or take the bus from Jokkmokk to the beach, and then take a boat ride across the lake to Saltoluokta. It’s a perfect starting point for hiking to Great Lake Falls. You can take guided tours or go on your own. Then enjoy a glass of wine by the fire and a sauna inside the mountain station.”

“It is not always easy to know what to look for when shopping for Sámi crafts. It can be a tangled forest for the uninitiated buyer. Here, handicrafts are sold with a ‘guarantee stamp,’ which verifies that they are real Sámi handicrafts and not imitations. Everyone from experienced craftsmen to new talents exhibit their work here, from the more traditional to the innovative. You’ll find bags, hats, jewelry, knives, caps, belts, and more. Well worth a trip to the store if you are in Jokkmokk!”

“Sápmi is our vast lands and wild nature, and here you can experience part of the magic! Getting to hike the Padjelantaleden trail over the ancient mountains is an experience you don’t want to miss. Padjelanta is Sweden’s largest national park and is part of the World Heritage site Laponia. The trail takes you through the most beautiful nature. For those who don’t want to camp, there are mountain huts to spend the night along the way. A must for nature lovers!”

“At the Arctic Circle, there is this little gem of food crafts! The small shop is almost hidden in Vuollerim but makes the very best dairy products from its own Alpine cows. They have won numerous awards for their incredible cheeses and various other dairy products, and the mountain cows graze happily in large pastures right next door. Go here if you love cheese and care about where the products are produced. From farm to table—literally.”

“Getting to Muddus is easy, and perfect for those who don’t want to hike for several hours to experience magnificent nature! The trail is about 9 kilometers long starting from Skaite, and for those who want to spend the night, there is a nice mountain cabin next door. There you will meet the Muddusfallet, where the stream plunges down a 42-meter-high cliff into the Luleälven. A magical place in many ways.”

“Here is really something for those who want to take the nature experience to the next level! Kebnekaisefjällen is an experience in itself, but imagine seeing it while riding Icelandic horses! You can do everything from half-day tours, a few days, or a whole week through the mountain range. The beauty of this is also that it is not seasonal. You can ride all year round—summer and winter. An experience you don’t want to miss.”